VitaFoods Europe: A Resounding Success!

VitaFoods Europe just occurred in May (8 to 11) in Geneva, and we were pleased to be a part of it. Innovation to provide consumers with solutions they can count on to work and be safe all begin at tradeshows such as VitaFoods Europe.

Cactus Botanics has always taken part in major tradeshows worldwide because without such face-to-face presence, we cannot be effective in what we do.

VitaFoods Europe this year showcased emerging trends we found interesting. According to show organizers, an exciting area is personalized nutrition. In addition, certain seminars where spirited debate took place are essential in driving further development. As Vitafoods Insights mentioned in its show wrapup (, there are two sides to an abundance of information available to consumers, and we at Cactus Botanics agree with both. One school of thought is that the more research and materials are available for consumers, they better equipped they are to make the right choices for themselves via supplementation and healthy foods; while the other side believes that too much available information can overwhelm consumers.

We, as supplier partners, believe you need to know your consumer base, in general. Are you formulating for the more sophisticated consumer? If so, they will welcome the information. If not, shape your marketing in a way that boils down essentials.

At Vitafoods, our staff made many new industry friends and colleagues, all with the same goal of providing natural products for people worldwide to take control of their health and well-being. Additionally, the most popular and highlighted products that attendees were interested in at our booth Vitafoods Europe 2017 were:

  • Brown Seaweed Powder Extract
  • Astaxanthin
  • Hyaluronic Acid
  • Chondroitin Sulfate
  • Zeaxanthin
  • Lutein
  • Rehmanniae extract
  • Turmeric Powder Extract
  • Fruit Juice Powder


What is it, really? For years, suppliers have sold specific ingredients and purchasers would rely on their word or data sheets that say that the material is what the supplier said it is.

But proving the identity of the powder material has been a priority for a long time, and is now at the forefront due to technology that is more widely available for raw materials suppliers to generate trust and loyalty for our brand marketer/manufacturer customers.

The more dietary supplements people consume, the greater attention will be paid to ensuring the identity for transparency. And consumers are now demanding this for safety reasons. For the industry, it is of significance to build up a thorough set of ID testing to ensure the raw herbs are what they are supposed to be, on our end, from our growers.

Our QC laboratories are equipped with the following technologies to ensure you receive what we say and promise.

TLC, thin-layer chromatography, is used to separate non-volatile mixtures. Different compounds travel at different rates. Therefore, there is a unique color spectrum belonging to every botanical.

HPTLC is an enhanced form of TLC. A number of enhancements can be made to increase the resolution achieved and to allow more accurate quantitative measurements. Thus, HPTLC is more accurate and popular in identity testing.

Our staff is dedicated to the task of ensuring that all our incoming raw materials from our growers worldwide are exactly what they are supposed to be, and not adulterated with any other herb or substance. Our Qualified Botanical Extract program consists of three steps:

  1. Playing close attention to the raw herbs that come in, first organoleptically, and second by performing analysis with TLC and HPTLC.
  2. Then, we meticulously check every material and verify color spectrums.
  3. Third, after validating the identity, we release it for processing.

Cactus Botanics always takes responsibility to protect the interests of our customers. WE spare no effort to ensure satisfaction, safety and purity, so our customers can deliver these qualities to their retailers and consumers.